RED DAYS 2026
Reporte de temporalidad · DAR Media
Red Days 2026
Resultados y utilidad
Análisis de ventas, inversión publicitaria y calculadora de utilidad por producto. Hot Sale del 27 de mayo al 5 de junio de 2026.
27 mayo — 5 junio 2026 · 10 días
1Resumen del Red Days
Ventas reales de Shopify reconciliadas con inversión en Meta Ads.
Ventas Shopify
$191,477
78 órdenes · AOV $2,455
Inversión Meta
$23,191
6 campañas activas
Compras (Meta pixel)
70
Revenue Meta: $187,841
MER
8.26x
$191,477 ÷ $23,191
Precio original acumulado
$246,397
Valor a precio completo
Descuento otorgado
-$46,850
19% promedio (mix 30%/20%/10%/full)
Envíos absorbidos
-$5,040
24 pedidos ≥ $3,499 × $210
Comisión DAR (6% var.)
-$9,879
6% × ($187,841 − $23,191)
2Distribución diaria
Ventas brutas por día. Las devoluciones ($17,570) se procesaron días 3 y 5 jun pero corresponden a pedidos anteriores — no afectan la venta real de esos días.
May 27
$14,343
Meta: $2,295 inv. · 6 compras
May 28
$8,396
Meta: $2,411 inv. · 3 compras
May 29
$19,799
Meta: $2,429 inv. · 6 compras
May 30
MEJOR DÍA$34,356
Meta: $1,995 inv. · 9 compras
May 31
$23,636
Meta: $2,785 inv. · 7 compras
Jun 01
$29,997
Meta: $2,468 inv. · 10 compras
Jun 02
$29,795
Meta: $2,207 inv. · 12 compras
Jun 03
$17,470
Meta: $2,185 inv. · 9 compras
Devolución procesada: -$6,016 (de pedidos anteriores)
Jun 04
$11,063
Meta: $2,115 inv. · 3 compras
Jun 05
$18,912
Meta: $2,301 inv. · 5 compras
Devolución procesada: -$11,554 (de pedidos anteriores)
3Campañas Meta Ads
Rendimiento por campaña durante el Red Days. Datos según atribución de Meta.
| Campaña | Inv. | Compras | Valor | ROAS |
|---|---|---|---|---|
| Red Days 🔴 | $8,173 | 19 | $46,885 | 5.73x |
| F1 Prospección 30D CBO | $4,420 | 19 | $56,745 | 12.84x |
| Web Ads WIN | $4,232 | 13 | $39,686 | 9.38x |
| F1 Prospección ABO Test | $3,356 | 5 | $13,283 | 3.96x |
| F3 Conversión Retargeting | $2,085 | 14 | $31,242 | 14.99x |
| F4 Creativos Wins | $925 | 0 | $0 | 0.00x |
| Total | $23,191 | 70 | $187,841 | 8.10x |
4Calculadora de utilidad por producto
Ingresa el costo unitario de cada producto y la utilidad se calcula automáticamente. Los descuentos ya están reflejados en el precio de venta.
| Producto | Uds | Precio venta | Desc. | Precio orig. | Venta total | Costo unit. ✏️ | Utilidad |
|---|---|---|---|---|---|---|---|
| 900 CRAZY CAFÉ | 10 | $1,819 | 30% | $2,599 | $18,190 | — | |
| NEWYORK VENADO NEGRO | 3 | $3,499 | — | $3,499 | $10,497 | — | |
| 432 TEXAS VENADO CAFÉ | 3 | $3,499 | — | $3,499 | $10,497 | — | |
| 704 VENADO NEGRO | 4 | $2,239 | 30% | $3,199 | $8,956 | — | |
| 432 VENADO CAFÉ | 2 | $3,499 | — | $3,499 | $6,998 | — | |
| NEWYORK VENADO CAFÉ | 2 | $3,499 | — | $3,499 | $6,998 | — | |
| 432 SAN ANTONIO VENADO NEGRO | 2 | $3,499 | — | $3,499 | $6,998 | — | |
| 1100 VENADO NEGRO | 2 | $3,499 | — | $3,499 | $6,998 | — | |
| 1100 VENADO MIEL | 2 | $3,499 | — | $3,499 | $6,998 | — | |
| NEWYORK VENADO MIEL | 2 | $3,499 | — | $3,499 | $6,998 | — | |
| 900 FLOTER NEGRO | 3 | $1,819 | 30% | $2,599 | $5,457 | — | |
| 110 CRAZY MIEL 8 SEGUNDOS | 3 | $1,749 | 30% | $2,499 | $5,247 | — | |
| 3001 CRAZY CAFÉ | 3 | $1,609 | 30% | $2,299 | $4,827 | — | |
| 701 CAFÉ 8SEG | 2 | $2,299 | — | $2,299 | $4,598 | — | |
| CAMPERA FLOTER VENADO CAFÉ | 2 | $1,959 | 30% | $2,799 | $3,918 | — | |
| 432 TEXAS VENADO NEGRO | 1 | $3,499 | — | $3,499 | $3,499 | — | |
| 432 VENADO MIEL | 1 | $3,499 | — | $3,499 | $3,499 | — | |
| 485 CRAZY CAFÉ CUERO | 2 | $1,749 | 30% | $2,499 | $3,498 | — | |
| 110 CRAZY MIEL | 2 | $1,749 | 30% | $2,499 | $3,498 | — | |
| H400 CRAZY CAFÉ | 2 | $1,749 | 30% | $2,499 | $3,498 | — | |
| 701 CRAZY MIEL | 2 | $1,609 | 30% | $2,299 | $3,218 | — | |
| 3001 BULLFIGHT OCRE | 2 | $1,609 | 30% | $2,299 | $3,218 | — | |
| 740 NOBUCK ORO | 2 | $1,609 | 30% | $2,299 | $3,218 | — | |
| D110 CRAZY CAFÉ | 2 | $1,609 | 30% | $2,299 | $3,218 | — | |
| CHAMARRA BORREGO HOMBRE | 1 | $3,149 | 10% | $3,499 | $3,149 | — | |
| CINTO VENADO NEGRO | 4 | $699 | 30% | $999 | $2,796 | — | |
| CHAMARRA CAFÉ HOMBRE | 1 | $2,609 | 10% | $2,899 | $2,609 | — | |
| CHALECO NEGRO HOMBRE | 1 | $2,519 | 10% | $2,799 | $2,519 | — | |
| 110 BULLFIGHT 8 SEGUNDOS | 1 | $2,499 | — | $2,499 | $2,499 | — | |
| P.A 808 NEGRO | 1 | $2,499 | — | $2,499 | $2,499 | — | |
| 701 FLOTER VENADO CAFÉ | 1 | $2,299 | — | $2,299 | $2,299 | — | |
| 3000 BULLFIGHT OCRE | 1 | $2,299 | — | $2,299 | $2,299 | — | |
| 704 VENADO MIEL | 1 | $2,239 | 30% | $3,199 | $2,239 | — | |
| CINTO VENADO MIEL | 3 | $699 | 30% | $999 | $2,097 | — | |
| CINTO CRAZY CAFÉ | 3 | $629 | 30% | $899 | $1,887 | — | |
| CINTO BULLFIGHT NEGRO | 3 | $629 | 30% | $899 | $1,887 | — | |
| SOMBRERO INDIANA PIEL | 3 | $629 | 30% | $899 | $1,887 | — | |
| LUCY FLOTER CAFÉ | 1 | $1,819 | 30% | $2,599 | $1,819 | — | |
| 470 AGUILA CAFÉ | 1 | $1,819 | 30% | $2,599 | $1,819 | — | |
| 470 AGUILA NEGRO | 1 | $1,819 | 30% | $2,599 | $1,819 | — | |
| LUCY FLOTER MIEL | 1 | $1,819 | 30% | $2,599 | $1,819 | — | |
| G3000 BULL NEGRO TRACK | 1 | $1,749 | 30% | $2,499 | $1,749 | — | |
| H650 GRASO NEGRO | 1 | $1,749 | 30% | $2,499 | $1,749 | — | |
| D400 CRAZY CAFÉ | 1 | $1,679 | 30% | $2,399 | $1,679 | — | |
| 360 BIKER BULLFIGHT OCRE | 1 | $1,609 | 30% | $2,299 | $1,609 | — | |
| 360 BIKER CRAZY CAFÉ | 1 | $1,609 | 30% | $2,299 | $1,609 | — | |
| 701 MIEL 8SEG | 1 | $1,609 | 30% | $2,299 | $1,609 | — | |
| 701 BULL NEGRO | 1 | $1,609 | 30% | $2,299 | $1,609 | — | |
| 701 FLOTER VENADO NEGRO | 1 | $1,609 | 30% | $2,299 | $1,609 | — | |
| CINTO CRAZY MIEL | 2 | $629 | 30% | $899 | $1,258 | — | |
| SOMBRERO EXPLORER PIEL | 2 | $629 | 30% | $899 | $1,258 | — | |
| CINTO VENADO CAFÉ | 1 | $699 | 30% | $999 | $699 | — | |
| CINTO BULLFIGHT OCRE | 1 | $629 | 30% | $899 | $629 | — | |
| TOTAL PRODUCTOS | 103 | — | — | $246,397 | $199,547 | — | — |
Utilidad neta del Red Days
Utilidad bruta productosIngresa costos arriba ↑
Envíos absorbidos (24 × $210)-$5,040
Inversión Meta Ads-$23,191
Comisión DAR (6% variable)-$9,879
UTILIDAD NETA—